SEO for Your Business

Our Best Advice on Choosing Business Services in Tampa, Florida

Search engine optimization is a great way to get more business. By ranking #1 in Google, your website can get more traffic and you can turn that traffic into customers and grow your business. If you have ever considered having SEO or any other kind of digital marketing done in the Tampa Bay Area, I recommend you check out Helmut Hampton Digital Marketing.

The Importance of Keywords

So, how does it work? It all starts with a keyword. Many people will tell you that they’ll do your SEO for you, but do you know what that actually means? Well, it should mean that they are going to get you on page one of the search engines for keywords relevant to your business. That’s where you have to start. Without knowing what keywords you’re going for, a legitimate SEO agency can’t promise anything.

the importance of keywords for seo on your website

It’s kind of like saying you’re going to train someone to be an athlete.  Ok, what sport? If someone’s telling you they can help you become the best in the city at being an athlete but they don’t even know what sport you are interested in, how can they promise that?

What Are You Optimizing For?

It’s the same thing for SEO. They can’t promise you anything unless they know what your keywords are. Each keyword is like its own mini competition in Tampa and if they don’t know what your keywords are you’re trying to optimize for then how can they have any idea about how much to charge you? You might want to try looking for SEO services elsewhere.

Help With Selecting an SEO Company for Your Business Needs

Search engine optimization is such a key component of running a business today that you can’t just hand it off to someone with no track record. The life of a business depends on traffic. Without traffic your business dies. You can’t trust your business’ life to just anyone. This is why it’s important to check them out. There are some great videos by Google that can help you pick out an agency that will be worth your time and investment. More importantly, you’ll be entrusting you business’ health to someone who knows what they’re doing.

Optimization Checklist

You should ask them for an itemized checklist of what they are going to do to your website. There are some risky things that some optimization companies do that you don’t want any part of. They can hurt your site and create problems for you. They can actually hurt rather than help with your web presence. Ask for what there are going to do so that you can know that they are following the industry’s best practices and are going to help your business.

Make Sure They Understand Your Business and Tampa

The SEO company you choose should understand your business. If your business is in Tampa, it might be a good idea to get an SEO agency that is actually in Tampa Bay. This will let you meet them and network face to face and get a better feel for their understanding of how your business works.

You can even drill down even further by location


If you are in the Westchase part of Tampa bay you may feel more comfortable using an SEO agency that is located in Westchase like this one Westchase is a great area that has many businesses that help drive the local economy.

If you are in Citrus Park, the you can go here for services in that area. This are has the Citrus Park Mall and there are many other businesses nearby, too, as a result. Because the mall brings in so many people the restaurants that are close have been able to thrive, as well as the shopping center across the street.

All businesses are different, so it’s best if they understand your needs goals and are willing to develop a customized plan for you.  SEO isn’t really a cookie-cutter process that can be done the same for everyone. It requires planning, understanding the business, and understanding Google’s current best practices for websites.

tampa bay businesses

The goal of digital marketing is to get your business found in the search engines by people searching for keywords that match what you offer. You can see more on Zillow. If they can accomplish that for you, then they have done a good job. If they can’t do that, then they aren’t fulfilling their purpose. It’s really that straightforward.

Today in Tampa Bay

What’s going on today in Tampa Bay?

We’re here to fill you in on all everything that’s happening in the Bay area. That includes Tampa, Clearwater, and St Petersburg, FL. It’s a big area so there’s a lot do see and a lot to do.


a shot from our seats at a tampa bay lighting game

There’s the Lightning hockey games at the Amalie arena that are always a blast. People travel from all over and even from other countries to watch the Lightning play here. This is a great photo from the seats.


One of the best beaches in the world is Honeymoon Island. You do have to pay for parking, but it’s a nominal charge and you get to stay the whole day. It’s not bad for getting access to one of the best beaches in Florida. The water is clean and the beach crowd is great.


We’re going to be posting more information soon about how to connect with us and be featured as one of our local businesses.

Here’s a great video on some of the top things to do in Florida: